About Us

Joy has made diamond jewelry since 1999 in Istanbul's historic peninsula, within the jewelry tradition of the Grand Bazaar (Kapalıçarşı).

Made by Hand in Our Atelier

Every Joy piece takes shape in the hands of our experienced jewelers. From solitaire rings and baguette designs to wedding bands and tennis bracelets, we make each piece to your size and in the gold color you choose.

Certified Diamonds

Every piece ships with a Joy certificate. Diamonds of 0.50 ct and above also come with an independent report, HRD or GIA for natural diamonds and IGI for lab-grown diamonds, so the qualities of your stone are documented independently.

Our Collections

Diamond: solitaire, baguette, five-stone, eternity and designer pieces
Rose-cut diamond: pieces inspired by the Ottoman jewelry tradition
Lab-grown diamond: lab-grown diamonds with IGI reports
Gold and wedding bands: 14K and 18K gold jewelry and wedding bands

Made for You

Would you like a design in another carat, stone or gold color? Write to us on WhatsApp or through our Custom Design page. With our lifetime care, your piece stays as beautiful as on the first day.

Visit Our Atelier

Alemdar Mah. Hoca Rüstem Mektebi Sk. Ömer Akın İş Hanı No:4/401, Fatih, Istanbul, Türkiye
Monday to Saturday, 9 am to 6 pm (Istanbul time)

Joy Diamond Jewelry is a trading name of Guild 79 LLC (Wyoming, United States), which sells to customers outside Türkiye. In Türkiye, our pieces are sold at joypirlanta.com.